This one belongs to Joy, the boy of the Jevika & Joy's World cast and an Adventure Squad regular, usually found where there is a bit of speed to be had. An everyday tee for boys aged 4 to 12, in three colourways.
The cotton is 100% organic, the inks are OEKO-TEX certified, and the tee is BIS certified. Soft from the first wear, and dressed for a park afternoon, a kerb, and a long sit on the front step afterwards.
100% organic cotton jersey, bio washed and silicone washed for a smooth, soft finish. Every panel is laundered before it is stitched (cut panel laundry), so the tee is pre-shrunk. Taped neck and shoulders, overlocked side seams, flatlock finishing and double-needle hems. Colours are lab tested for colour-fastness, and prints use OEKO-TEX certified inks.
Machine wash cold with like colours, tumble dry low, and iron on the reverse. Do not bleach or dry clean.
Orders are dispatched within 2 business days and usually arrive in 3–7 days. Unworn items with tags attached can be returned within 7 days of delivery.
Washed soft, shrunk before it's sewn, and taped where it takes the most pull
Bio + silicone washed: enzyme-polished so the surface stays smooth, then silicone-softened so it feels soft from the very first wear
Taped neck: tape along the neck seam helps the collar keep its shape through every pull over a head
Taped shoulders: a strip of tape keeps the seam that takes the most pull from stretching out
Double-needle hems: two rows of stitching on every hem, so nothing unravels on a fence
BrutusChief Good Boy
We make original characters for kids to grow up with—and soft cotton tees to take them along.
Our characters begin in our animation studio. Their stories carry on in everyday play, on tees children can make their own.
Jevika, Joy, Brutus, Minku and Pinki each bring a different personality to the squad. There's room for curious thinkers, bold explorers and every kind of kid.
